Founded by a mom, dad, and daughter, The Shell Cartel™ was born from a lifelong love of North Carolina’s Crystal Coast.

What started as family beach days and unforgettable memories grew into something more. We saw trash left behind, holes that endangered wildlife, and living shells taken from the ecosystems they belong to. We realized loving the coast also means protecting it.

Today, we create coastal apparel inspired by the places, wildlife, and adventures that make the shoreline so special. Every design carries a bigger purpose, to encourage people to leave the coast better than they found it.

That mission inspired the Sunset Steward Crew, everyday people taking a few minutes to pick up trash, fill holes, flatten sandcastles, and make the shoreline safer for sea turtles and other coastal wildlife.

And because some of our favorite coastal memories include the four-legged family members beside us, we created our Coastal Companions line. We believe our companions should get to experience the coast with us. And because animal rescue has always been close to our hearts, this collection gives us another way to support and shine a light on the incredible rescues and shelters doing the hard work every day.

At our core, the coast will always be our home and protecting its wildlife, especially baby sea turtles, will always be at the heart of what we do. Coastal Companions simply makes room for another part of our family and something else we deeply care about.

Wear the Coast. Protect the Coast.