Meet The Shell Cartel Family
The Shell Cartel was created to turn personality into purpose. Each character represents a part of our mission — protecting sea turtle nests, keeping our oceans free of trash, restoring beaches, and respecting the marine life that calls it home. When you wear The Shell Cartel, you help protect the shoreline, preserve living shells, and support organizations working to keep our oceans thriving for generations to come.
The Turtles – Protect the Beaches & Nests
Shellface
Shellface knows respect starts at the shoreline. He protects nesting sea turtles and keeps beaches safe so the next generation has a fighting chance. Around here, protecting the nest isn’t optional… it’s just good business.
Moonbeam Maria
Moonbeam Maria keeps the beach calm, clean, and ready for the next hatchling wave. She believes protecting turtle nests is the most beautiful legacy we can leave behind. Graceful, watchful, and always one tide ahead.
Big Mar
Big Mar doesn’t just walk the beach — he secures it. He makes sure nesting grounds stay protected so baby turtles make it safely to the ocean. Strong shell, stronger mission… nobody messes with the sand on his watch.
Right Hand Rico
Rico keeps operations smooth from dune to shoreline. He makes sure turtle nests stay protected and the beach stays peaceful for future generations. Calm, connected, and always working behind the scenes for the mission.
The Shells – Restore Beaches & Respect Living Shell Homes
Knuckles
Knuckles enforces the golden rule of shell collecting — if it’s alive, it stays home. Beach restoration keeps the shoreline strong and the ecosystem balanced. He doesn’t raise his voice… he just raises awareness.
Five Finger Finn
Finn keeps five arms on the pulse of beach restoration. He helps protect coastal habitats so future generations can keep discovering nature’s treasures the right way. No shortcuts… only strong tides and stronger values.
Lucky Dolla
Lucky Dolla plays the long game — healthy beaches mean future treasures for everyone. He reminds collectors to leave live shells where they belong so ecosystems can thrive. His odds always favor the ocean.
Vice Grip Vinny
Vinny believes shells belong to the ocean, not the souvenir shop. He keeps beaches healthy by protecting live shells and supporting restoration efforts. Zero shucks given when it comes to protecting marine homes.
Sugar Simone
Sugar Simone proves beauty is best left in its natural home. She champions beach restoration and responsible shelling to keep ecosystems thriving. Classy, coastal, and committed to protecting what makes the ocean shine.
The Marine Crew – Keep Oceans Clean & Trash Free
Moby Vic
Moby Vic protects the deep with authority. He believes every creature deserves clean water and a healthy ocean to call home. Big presence, even bigger purpose beneath the surface.
Tony Two Gums
Tony Two Gums doesn’t need teeth to take a bite out of ocean pollution. He reminds everyone that a clean ocean keeps marine life strong for generations to come. All gumption, zero garbage.
Big Glo Gio
Big Glo Gio keeps the water clear and the mission shining bright. He fights ocean pollution so marine life can thrive in clean, healthy habitats. Bright future, bold waves, and zero tolerance for trash.
Jellavie
Jellavie flows through the ocean reminding everyone that even the softest presence can make powerful change. She promotes clean waters so marine ecosystems can glow naturally. Smooth moves, serious mission.
Clawdius
Clawdius runs a tight ship when it comes to clean oceans. He clamps down on pollution and helps keep marine habitats safe for all sea life. Strong claws, stronger commitment to the cause.
Slick Malone
Moray Malone keeps a close eye on what slips into the water. He helps stop pollution from creeping into marine habitats where it doesn’t belong. Slick, smart, and always guarding the reef.